Britain Talks Climate webinar
Tuesday 30th June, 10.30am - 12.00pm.
Britain Talks Climate is a collaboration between Climate Outreach and the European Climate Foundation. It aims to support the climate community by providing an evidence-based, shared toolkit for engaging all segments of British society in a way that resonates with a diverse range of values and everyday concerns.
Based on an extensive research process led by More in Common, ECF and YouGov (a 10,000 person survey plus focus groups and in-depth interviews), Britain Talks Climate is grounded in More in Common’s ‘core beliefs’ model, which goes beyond ‘left vs right’ or ‘leave vs remain’ to uncover seven more nuanced and complex groups in Britain. It captures their differences but also their commonalities.
It is our belief that to understand the real drivers of public opinion on climate change, we must take a more holistic view, while also going ‘deeper’ in our understanding of how different groups perceive politics, gender and race, but also concepts of community, safety and progress. Only then will we understand how to win the ‘hearts and minds’ of a much wider audience.
The Progressive Activists will be familiar to most, but what about their next door neighbours, the Compassionate Pragmatists, who are also highly concerned about the environment but far less likely to engage in political action? And how can we reach out to the Loyal Nationals, who have a dominant, defining focus on the 'threat' of immigration, but are - counterintuitively perhaps - the third most worried about climate change?
By creating a shared, strategic understanding of the public on climate change, the Britain Talks Climate project aims to provide campaigners and communicators with the tools they need to strengthen the whole of society consensus for climate action. The project will launch publicly with a digital resource on the Climate Outreach website later in the year, but we are undertaking dissemination and outreach across the summer to create a dialogue with the community, and to build awareness and familiarity with this new shared tool.
In this webinar, we will present:
- Key findings from Britain Talks Climate: who are the seven segments?
- Recommendations for engaging across the segments on climate change
- Practical guidance for ‘putting it into practice’