Britain talks COP26 - engaging different UK audiences around COP26
Date: 30 September 2021
Time: 10-11am BST
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Public awareness of and engagement with COP26, due to take place in Glasgow, is crucial; both to put pressure on politicians to make ambitious decisions, and to engage more people with the global climate crisis.
This webinar, based on recently completed research, explores how to communicate about COP26 in a way that resonates across a broader base of society, rather than just appealing to ‘the usual suspects’.
Designed for UK based climate advocates and campaigners, the webinar will present the research itself and then focus on its implications for campaign communications with different audiences.
The research presented in this webinar focused in particular on the segments known as Civic Pragmatists and Loyal Nationals (as defined by the Britain Talks Climate audience segmentation), and their engagement with different messages about COP26.
The webinar will take place on 30 September at 10-11am BST.
There will be a Q&A at the end to open up the discussion.
The Britain Talks Climate segmentation comes from a collaboration between Climate Outreach, More in Common, the European Climate Foundation (ECF) and YouGov. Britain Talks Climate followed the release of More in Common’s Britain’s Choice report.